In short
- Send a vector file (SVG, AI, EPS or PDF) of your logo whenever you can.
- Tell us your brand colours (Pantone if you know them) and where the logo should sit.
- Approve a proof before production; board colour changes how inks look.
Vector or raster? Choose vector
Vector files describe shapes with lines and curves, so they scale to any size without blur. Raster files (PNG, JPG) are made of pixels and can look soft or jagged when enlarged. If you only have a raster logo, send the largest version you have and we will advise.
| Type | Examples | Use |
|---|---|---|
| Vector | SVG, AI, EPS, PDF | Best for printing; scales without quality loss |
| Raster | PNG, JPG | Can work if high resolution (about 300 dpi at final size) |
| Screenshots | Low-resolution images | Not suitable |
Colours: CMYK, Pantone and board colour
Screens use light (RGB), while printing uses ink. Brand colours are often given as Pantone (spot) colours or CMYK mixes. Tell us your reference so we can match as closely as the print method allows. Inks look different on kraft or coloured board than on white, and white ink may not be available, so ask.
Layout: size, bleed and safe area
Printers provide a template (dieline) showing the printable area, folds and seams. Keep important elements inside the safe area, away from folds and edges. Where artwork runs to an edge it needs bleed, usually a few millimetres beyond the cut line. Avoid very thin lines and tiny text, which may not print clearly on paperboard.
Proofs and approval
A proof shows how your artwork will look before production. Check it carefully.
- Check spelling, colours and placement
- Confirm sizes and positions against the real cup or box
- Approve in writing before production starts
- Keep your final approved file for future orders
Quick checklist
Before you send artwork:
- Vector logo supplied
- Brand colours noted
- Placement and size agreed
- Fonts converted to outlines, or supplied
- Proof approved
